The first moment we saw all of our products together!
Yesterday, the labels arrived for our products, and this was the moment that for all four of us it actually felt real! There was silence in the workshop as we each concentrated on hand-applying one of each label to one of each product so that we finally have samples to photograph for marketing and the website.
Yes, we have been talking about this brand for an awfully long time. We spent weeks throwing around brand names until we found the right one and yet more weeks registering everything and designing the branding and packaging.
Deciding on the product mix to launch with was actually the easiest part of the process - as from our past experience, we think we know what's important to you and your pets (and wait with bated breath to hear your feedback to know if we were right.)
The fragrance families we decided upon after much research, essential oil blending and sniffing, to ensure each has its own unique identity and brings a different quality to the collection. Choosing ingredients that are pet friendly was an obvious priority, but also ensuring every ingredient serves a functional purpose - no excess for excess sake, just only what is absolutely necessary to ensure each product smells great and works effectively to a professional standard.
Candle Production - small hand poured batches.
After months of development, our recipes in all products have been finalised and thoroughly tested so that right now, 250 candles (50 of each fragrance) sit boxed and ready to receive their labels (thankfully we have a machine to do that part in bulk!), 5x 100L barrels of shampoo are ready to be bottled and then labelled, all conditioning spray and dry shampoo ingredients are set and ready to be mixed, bottled and labelled too!
And just in the nick of time, because we have our first dog show planned for next weekend! It's only a small local village affair, but it's a good place to start - to meet potential customers and gain valuable feedback on our brand and products.
We are so excited to see where this Pet Guru journey takes us and can't wait for our family of Guru Pets to grow. More products are already in development - this time we are concentrating on pet health, so there will be tick and flea treatments, paw and nose balms and digestive health treatments to come.
But in the meantime, any thoughts or comments from your side would be ever so gratefully received, so please feel free to comment below or email us at hello@thepetguru.com
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Martin, Eve, Alex & Laura